Finance Marketing Questions

After reviewing chapter 1 of the Kotler & Keller text, and using specific information derived from text, provide a brief* comment about each of the following:

 

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    1. The benefit to an organization’s marketing team about understanding the importance of marketing and how the core marketing concepts must be considered in the new marketing realities. Please be as specific as possible about the core concepts and the new marketing realities. (consider issues covered in pages 5 – 10 of the text) Please use appropriate APA citation and attribution rules for all information sources.

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    2. The benefit to an organization’s marketing team about understanding the importance of methodically implementing the marketing management tasks. Please be as specific as possible about describing the set of tasks that make up successful marketing management. (consider issues covered in pages 13 – 15 of the text) Please use appropriate APA citation and attribution rules for all information sources.

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After reading the companion article (Marketing: The Unappreciated Workhorse), provide an explanation regarding the ways (plural) in which marketing can be more effectively understood by all executives of an organization.  Please use specific illustrations and information to support your explanation. Please use appropriate APA citation and attribution rules for all information sources.

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