Ethics of Marketing to Children

Children are some of the most highly sought consumers in the world; therefore, marketers continue to compete for the money children spend and for the influence they have on their parents’ spending. Some organizations, including child advocacy groups, have expressed concern about the ethics of marketing to children. However, others believe that some types of marketing can have a positive influence on children.

Carefully read the following six sources, including the introductory information for each source. Write an essay that synthesizes material from at least three of the sources and develops your position on the ethics of marketing goods and services to children.

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