Entrepreneurship & New Business Venturing

The objective of this assignment is to link the course material on the three phases of entrepreneurship (the start-up phase, the growth phase and the maturity phase) to the information in the biography of a successful entrepreneur. You have to show that you have read and understood a biography and the course material and are able to analyse the content of the biography using your knowledge of the course material. 

In your individual report, you have to answer three questions and substantiate the answers with examples, illustrations or quotes taken from the (auto)biography. In the lecture slides, I have given several examples of these illustrations and quotes. It is important that you do not just replicate the lecture slides but use your own illustrations and quotes. 

In your individual report, you will have to answer one question from the start-up phase, one question from the growth phase and one question from the maturity phase (choose from the questions below). I advise you to choose to answer three questions with which you are able to provide good links to your biography. 

Questions

Part 1 of the report: The start-up phase

Answer ONE of these three questions: 

  1. What are the traits and motivations of the founder(s)? Explain how they have contributed to the success of the start-up.
  2. What are the key elements of the business model of the start-up? Explain how they have contributed to the success of the start-up.
  3. What different types of funding have been used by the start-up? Explain how they have contributed to the success of the start-up.

Part 2 of the report: The growth phase

Answer ONE of these three questions: 

  • What type of growth funding has been used by the company? Explain how it has contributed to the growth of the company.
  • What type of growth strategy has been used by the company? 

(Internationalization? New product development? Diversification?) Explain how it has contributed to the growth of the company.

  • What alliances or joint ventures did the company form? Explain how they contributed to the growth of the company.

Part 3 of the report: The maturity phase

Answer ONE of these three questions: 

  • Provide an example that illustrates how the company engaged in corporate entrepreneurship or intrapreneurship. Explain if and how this activity has contributed to the survival of the company. 
  • Provide an example that illustrates a failure of the company, and how the company has aimed to deal with this failure. 
  • Provide an example of how the company has exited certain activities or industries, or has exited entirely by selling the company or merging with another company. Explain why this exit has happened. 

Individual Report Guidelines

  • The report should not exceed 2000 words, excluding references. You may apply the 10% rule.
  • You have to refer to the sources that you use to formulate your answer and include a reference list at the end of your report. When referring to a quote from a biography, mention the page or chapter numbers.
  • You will have to illustrate use of the course material and reference the course material.
  • Use Appendix 1 (end of this document) to structure your report.
  • One week before this deadline, the UG office will open a submission link on Blackboard.
  • The individual report counts for 60% of your final mark in this course unit.

Feedback

Summative feedback will be provided on the individual report (see the marking indicators below). I will provide written feedback on the individual report within 15 working days. 

Marking Indicators of Course Coordinator

Basic requirements of the individual report: the report answers three questions; it illustrates a good understanding of the course material and includes references to the material; it includes clear examples/quotes/illustrations from the biography; and there are clear links between the course material and the biography. A mark of 60% can be achieved when meeting these basic requirements.

Reports that have the potential to receive higher marks are reports that: (1) use additional material provided by the lecturer; (2) use other relevant literature; (3) include a large number of illustrations from the biography; (4) include comparisons with other biographies that are part of this course unit; (5) are very well written; (6) offer a clear conclusion that is based on the link between the course material and the biography; (7) contain a critical reflection on the material; and (8) display independent and original work. Five extra percentage points can be added (on top of the 60%) for each of these criteria.

These indicators are in line with the “indicative marking criteria for undergraduate work” (available on Blackboard). 

Appendix 1. How to Write a Report

  • The Title Page includes a clear title, student number of the author, and the date of writing. 
  • The Table of Contents portrays a clear structure of the report with headings and sub-headings. A contents page should make the report easy to navigate.
  • The Introduction includes a straightforward statement on the objective of the report.
  • The Main Section of the Report offers answers to three questions in which the course material is linked to the information in the biography. It sets out the argument in clear, numbered sections with (sub-)headings.
  • The Conclusions should follow directly from the main section of the report.
  • The Reference List shows that you have used correct and consistent referencing; a style of referencing that you may want to use is this one:
  • Well labelled, easy to grasp diagrams may be included, and the use of page numbers is recommended.