Embedded values circulating in the world of ads

Embedded values circulating in the
world of ads
 Ads reflect the society, its culture and value
systems
 Postmodernism- segmentation, fragmentation,
individuation
 digital communication and culture (interactivity,
portability, perpetual connectivity etc.)
 The self is indulgent and pursuing individual
hedonistic pleasures
 Brand power and branding, the main elements in
consumption and how products acquire social and
personal significance

find the cost of your paper