E-Business Strategy


* Read the attached Amazon Article.

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* Discuss the eight unique features Ubiquity,Global Reach,Universal Standards,Richness,Information Density,Interactivity,Personalization/Customization,Social Technology in relevant to article.

* Discuss Amazon’s dominance and disruption mentioned in the article.

* Also, analyze the e-Business strategies discussed in the article and the impact these strategies have on the marketplace

Important DELIVERABLES: Two items:


*** Item # 1. A 4-5 paper with 4 minimum references.

*** Item # 2. A short memo to the CEO of Amazon stating your opinion of Amazon’s e-Business strategies.

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