For people judged guilty of serious crimes, the consequences may also vary from one country to another. As noted earlier, “doing justice” often means pun- ishing those who violate rules as a means of seeking retribution. But whether people are offended enough to seek revenge depends in part on the power of indi- vidualist and collectivist norms within the culture. For example, research shows that American college students are offended more when their personal rights are violated—for example, when a coworker steals the credit for their idea, while Korean students are offended more when their sense of duty and obligation is violated—for example, when a coworker fails to contribute his or her promised share in a cooperative effort.
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