Digital Business: Difference between B2C and B2B business models


You are required to answer the following questions in 1 summative assignment

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Part 1:

  1. What is the difference between B2C and B2B business models? Provide an example of each.
  2. Describe some of the current trends in online retail. Concerning relevant theory and/or data, explain your predictions for how you think the sector will continue to develop.
  3. Explain what is a Digital certificate and what is the common use in the B2B environment.


Part 2:


  1. What is the revenue model of a company which gets a % of sales as commission? Provide an example
  2. What are the latest trends in the travel industry and what further developments do you predict? Justify your answer.
  3. What are the major differences between virtual retailers (ETAILERS), such as Amazon, and bricks-and-clicks operations, such as Walmart? What are the advantages and disadvantages of each? Provide an example.


  • Individual work
  • Expected structure: Table of contents, References & appendix.
  • The format should be a document in the respective Turnitin link.


  • Cover, Table of Contents, References, and Appendix are excluded from the total word count.
  • Font: Arial 12,5 pts.
  • Text alignment: Justified.
  • The in-text References and the Bibliography have to be in Harvard’s citation style.

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