Differentiation versus Integration The tension between assigning work and synchronizing sundry efforts creates a classic dilemma, The more complex a role structure (lots of people doing many different things), the harder it is to sustain a focused, tightly coupled enterprise. Recall the challenge facing Larry Summers as he tried to bring a higher level of coordination to a highly decentralized university. As complexity grows, organizations need more sophisticated—and more costly— coordination strategies. Lateral strategies need to supplement top-down rules, policies, and commands.
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