Read the case study titled “Pre-Launch Decisions Which Influence Innovation Success” found in Chapter 7 of your textbook.
You will then write a 4–5 page paper in which the following items are addressed.
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Developing a Sustainable Small Business
- Discuss the necessity of short-term and long-term forecasting for developing the key elements of the business plan.
- Evaluate the importance of developing formal and informal networks when building new business opportunities and expanding into new markets.
- Discuss the importance of knowledge management in the digital age and identify two risks organizations must address to mitigate competitive pressures.
- Consider the various components of a business plan and identify two components that you believe would be the most challenging for you as an aspiring entrepreneur.
- Describe how technology could help overcome identified business plan challenges.