“Ideology is a set of social values, ideas, beliefs,
feelings, and representations by which people
collectively make sense of the world they live in,
thus constituting a world view” (O’ Shaughnessy
and Stadler, Media and Society, OUP,2005:152)
Ideologies are seen as ‘natural’ and unchangeable,
appear or talked about as ‘inevitable’
Different types of ideologies (meaning systems) e.g.
Political, Social, economic, educational etc.
Ideologies are present in language, texts, imagesrepresentations,
Media producing, reproducing and disseminating