Define public relations, and explain the many public relations functions as they relate to an example of a public relations disaster. Explain how the company handled it.
Class, let’s discuss ads, effective ads and what makes them effective. Of course, what is effective to one consumer might not be to another. One of my favorite ads is a Geico commercial of a few years ago, “happy as a witch in a broom factory.” I also like the ads with the Clydesdales.
What has been one of your favorite ads whether in print, on TV, on the internet – what was it about the ad that appealed to you? Why was it effective?