Current Trends and Research in the Company’s Culture and Change

Introduction Business organizations operate in a very turbulent and unpredictable environment that is characterized by currency fluctuations, political instabilities, changing consumer tastes and preferences, and discovery of new technologies. These occurrences make it impossible for an organization to implement a fixed strategy that will work best in all situations. As such, anticipating, embracing and effectively managing change has become one of the key functions and responsibilities of managers in the modern era. Using the case study of McDonald’s, this paper explores the role that leadership and globalization play in………