Culture Shock

Introduction

             Culture shock is an experience an individual may have when they move to a cultural environment different from their own. It is also the personal disorientation one feels when experiencing unfamiliar ways of life due to a visit or immigration to another country. Companies and organization also experience cultural shock as they expand into new markets. Businesses in the hospitality sector are not any different (Saee, 2013). To survive the market or achieve an edge, hospitality companies look for new markets to expand to increase their customer base as…..