Topic: corporate marketing
Order Description
Apply the AC4ID Test diagnostic framework to Volkswagen as a corporate brand by following theREDS2 diagnostic process (see Balmer 2012a, 2012b). Make strategic recommendations based on your analysis of Volkswagen as a corporate brand vis-à-vis multiple stakeholders (and not only vis-à-vis customers!). Evaluate the analytic and practical utility and merit of the framework in light of
your own experience having applied the framework yourself.
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