Pricing Strategy An Introduction – YouTube
Lecture Video: International Pricing – Pricing Strategies – YouTube
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Understanding International Pricing – YouTube
After completing your reading and reviewing the videos, use that information to answer the following questions.
- What are the causes of price escalation? Do they differ for exports and goods produced and sold in a foreign country?
- Changing currency values have an impact on export strategies. Discuss.
- Suggest an approach a marketer may follow in adjusting prices to accommodate exchange-rate fluctuations.
- Why has dumping become such an issue in recent years?
- Why are costs so difficult to assess in marketing internationally?
- Discuss the various ways in which governments set prices. Why do they engage in such activities?