Core Principles of International Marketing

Pricing Strategy An Introduction – YouTube

Lecture Video: International Pricing – Pricing Strategies – YouTube

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Understanding International Pricing – YouTube

After completing your reading and reviewing the videos, use that information to answer the following questions.

  1. What are the causes of price escalation? Do they differ for exports and goods produced and sold in a foreign country?
  2. Changing currency values have an impact on export strategies. Discuss.
  3. Suggest an approach a marketer may follow in adjusting prices to accommodate exchange-rate fluctuations.
  4. Why has dumping become such an issue in recent years?
  5. Why are costs so difficult to assess in marketing internationally?
  6. Discuss the various ways in which governments set prices. Why do they engage in such activities?