Question 3: (25 marks) (word count: 400 words)
Electronica Inc., a consumer electronics company, wants to implement a multisegment approach to market segmentation. Apply with a real example what requirements must be met to ensure that the strategy is successful?
Question 4: (25 marks) (word count: 500 words)
Explain with examples the “Balance Sheet -its uses and components” (15 marks) also the “Statement of Cash Flows-its uses and components”