Identify a brand that you purchase repeatedly. It may be any type of product or service. Discuss your experience with the brand and your decision-making process, using the prompts below:
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- What is the brand that you purchase repeatedly?
- How often do you buy the product or use the service?
- How did you first become aware of this brand and why did it appeal to you?
- Where do you see this brand advertised or discussed?
- Online? Through which channels? Offline? At what locations?
- How does this brand satisfy your needs and align with your values?
- Have you recommended this brand to any friends or family members?