Consumer Behavior

Q1: How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence? (550 words, 2 references needed) Q2: “Consumer behavior is irrational, organizational buying is rational”. Discuss. (550 words, 2 references needed) Q3: Does marketing contribute to consumer misbehavior? (550 words, 2 references needed)

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