1) Conduct some research on the current financial standing of Groupon and its stock price. How is it doing? 2) Why is Groupon a ‘tale of transformation’? 3) Why is Groupon a ‘tale of opportunity’? 4) Discuss 2 major disadvantages of having a used digital marketplace. 5) Does Groupon have a future? Explain your answer thoroughly. 6) Groupon offers a type of service. Focusing on this service and the information provided in your article, where is Groupon in the product life cycle? 7) What can you anticipate based on its current stage in the product life cycle? Cases will be evaluated base on the following: (1) Use of research facts to validate your recommendations/suggestions -10 points (2) Integration of previous and/or current lectures’ concepts into the analysis –10 points
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Conduct some research on the current financial standing of Groupon and its stock price. How is it doing?
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