Competitive Analysis: Power of Buyers- HIGH

Ecommerce buyers have been facing few costs associated with the process of switching platforms and hence they are capable of demanding competitive prices and higher quality services. Many retailers have been retaining their own sites as well as selling within the physical locations. This may act as substitute for the buyers who may even purchase product via Taobao and Tmall. In addition, competitors such as Dangdang and JD.com have been providing the customers with alternatives of similar goods. The aspect of pricing and convenience has been playing a major role within the consumer preference of e-commerce shopping. This ensures that the market remains…….