Company Situation Analysis – Internal Assessment

Assignment Content

  1. The final assessment of this course is a team case study project consisting of five major sections:
    1. Company Situation Analysis – Internal Assessment
    2. External Situation Analysis of current industry – Environmental Scan
    3. Tools for Analysis & Recommendations
    4. Problem Solving Model with Prescriptive Strategy Action Plan
    5. Oral Presentation of Problem-Solving Model for Action Plan

    Using your selected company, complete and submit the following components of the project by the end of the week:

    1. Introduction
    2. History & Overview of the Company
    3. Section 1: Internal Situation Analysis
    4. Internal Assessment & Analysis
    5. Capabilities & Resources Analysis (organizational structure, management, culture, financial condition – with ratio analysis if possible, an overview of resource capabilities, etc.)
    6. Description of products/service offerings
    7. Value Chain Analysis of one key product
    8. Overview of competitive strategy for one key product

    This component of your report should follow APA format including a title page, references page, in-text citations, and use Times New Roman, size 12 font. An appendix section is not required. Your assignment should be at least 3 pages in length, not including title or reference pages.

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