Communication Campaigns

According to Nagypal, Csigene Gorog and Harazin there are people who engage in unsustainable consumption simply because they are not aware of SC practices (589). They lack access to information creating awareness on the importance of SC and how it can be achieved. Moreover, some do not understand how to consume goods sustainably despite having the desire to realize this goal. Consequently, they engage in unsustainable unintentionally. Such issues and risks can be solved through communication campaigns (Southerton, Chappells and Vliet 56). These campaigns should seek to increase awareness not only on the importance of SC, but also the strategies that be employed to……….