Topic: Choose a research journal from the topics provided and answer the questions provided
Order Description
– Choose Journal from:
European Journal of Marketing, International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Service Research, Journal of the Academy of Marketing Science, , International Journal of Consumer Studies, International Marketing Review, Journal of Advertising, Journal of Advertising Research, Journal of Brand Management, Journal of Business and Industrial Marketing, Journal of Business Research, Journal of Macromarketing, Journal of Marketing Management, Journal of Public Policy and Marketing, Journal of Retailing and Consumer Services, Journal of Services Marketing
Choose an issues from one of the following topics
Marketing: Creating and Capturing Customer Value Company and Marketing Strategy: Partnering to Build Customer Satisfaction The Marketplace and Customers: Analysing the Environment Managing Marketing Information: Gaining Customer Insights Buyer Behaviour: Understanding Consumer and Business Buyers Customer Segments: Creating Value for Target Customers Products, Services and Brands: Offering Customer Value
-Answer the following questions:
A brief statement (3-4 sentences) of what the article is about in your own words (NOT copied from the Abstract)
What is the theoretical basis of this research paper
Which research method did they use Was it exploratory or conclusive research Did they conduct enough interviews (or observations) in your opinion Why or why not
What were the author(s) key findings
What new findings did they present that advances knowledge in this area/topic
Were you personally convinced by the author’(s) findings Why or why not
If you were working in the marketing department of an organisation, what could you learn from this article about how to market your goods or services Make 2 sound recommendations of how you could apply these findings.