Buying Centers – Personal Application
Buying centers, sometimes called procurement, are where B2B buying decisions are made.
- Consider your own workplace. Do you work for a company, the military, or at a nonprofit institution such as a hospital?
- Describe your organization’s buying center and how it adds value by procuring what your organization needs to conduct its business and produce its own products or services?
- How are the buying decisions made?
Include a link to your workplace if you have one. If you aren’t working, you may use a friend’s company or that of your significant other.