Brief:Illustrated Strategic Marketing Report
Louis Vuitton leading European luxury brand had been following an aggressive marketing strategy and is currently facing a number of local and global challenges. As the newly appointed brand manager of Louis Vuitton write a strategic marketing report answering the following questions:
1) What has made Louis Vuitton’s business model successful in the Japanese luxury market? (Based on the case study)
2) What are the opportunities and challenges for Louis Vuitton in Japan? (Based on the case study and onwards)
Structure:
1. Summery (300 worlds)
Main Points: (Needed to be mentioned)
? This case deals with the opportunities and challenges of LV in Japan.
? The case illustrates the business strategy of LV in Japan.
? Japan has been one of the most profitable markets for LV.
? Because of the weak economy and shift in consumer preferences LV had to change its strategy in Japan.
? LV launched less expensive collections in Japan.
? LV opened store in smaller cities.
2. What has made Louis Vuitton’s business model successful in the Japanese luxury market? (Based on the case study) (750 worlds)
3. What are the opportunities and challenges for Louis Vuitton in Japan? (Based on the case study and onwards) (850 words)
Key Opportunities (425 worlds): (Mainly writes about these 3 factors, find information from the case study and onwards)
? Consumers’ long-term attachment to LV Brand.
? Strong presences of LV in Japanese Cities.
? Expanding to new product categories/ new segments in the market.
Key Challenges (425 worlds): (Mainly writes about these 3 factors, find information from the case study and onwards)
? Changes in customers’ tastes
? Fight Against Counterfeiting i.e., fake bags
? Fast-fashion Brands
4. Conclusion (100 words)