Assessment analysis

Your task is to review the case study –
“How halving Australia’s washing time more than tripled Biozet Attack’s share of category” written by Guy Marshall and Simon Bookallil. and:
* identifying the various segments available in the laundry care category – identify one likely segment the brand currently targets.
* You are then required to make recommendations to management to target another target segment; including some tactics recommended that would be of interest in converting consumers to switch from their current laundry brand to the Biozet Attack product.