Analyzing An Advertisement For The Appeals

Analyzing An Advertisement For The Appeals

  • Find an advertisement online, either a video or print, to analyze.  Pick an ad that you are interested in reviewing and be sure that it is academically appropriate.

 

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  • Then write a short, three (3) paragraph analysis on how the advertisement uses the rhetorical appeals.  How are ethos, pathos, and logos used in the advertisement?  Please make sure to review the reading this week that focuses on the three rhetorical appeals.  Each paragraph in your discussion board should focus on a different appeal.
  • Finally, post a link to the advertisement at the end of your discussion board so that the class can take a look at it.

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