(a) What is your firm’s profile and recent performance? Share a few interesting observations about your firm.
(b) Which factors in the national business environment of the firm’s country of origin, influences its operations and performance?
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(c) What are the cultural, political, economic, legal, social, ecological, technological, demographic and financial factors that may influence the future performance of the firm? Which of these factors are important to understand as being a potential source of opportunity or threat to the future performance of the firm? Why?
(d) What specific recommendations will you make to the top management of the firm after analyzing the global business environment of the firm?