Use your selected company from Weeks 1-5 for this week’s assessment.
(AirAsia Group Berhad)
You’ve become a trusted resource for your organization, and they’ve asked your advice on having a competitive advantage in the field. More specifically, they would like your analysis and recommendations on ways to bring their company culture, demographics, and technologies up to current industry practices and beyond.
Answer each bullet (including sub-bullet) titled in the provided format:
- Introduction (100-200 words)
- Overview of the company (100-200 words)
- An analysis of the organization’s current culture (e.g., beliefs, expectations, values, and norms) (150-400 words)
- Address how managers influence the organizational culture (150-300 words)
- An evaluation of the impact of demographic forces (e.g., age, gender, ethnic origin, race, sexual orientation, and social class) of your selected organization (150-300 words)
- What it could be? (100-200 words)
- An examination of the impact of technological forces (e.g., changes in the technology managers use to design, produce, or distribute goods and services) of your selected company (100-300 words)
- How could this can contribute to innovation within the industry? (100-200 words)
- An examination on how the organization has complied with ethics and social responsibility behavior (150-300 words)
- Recommendations of 4 ways to innovate based on your analysis (150-400 words)
- Summary/Conclusion (150-300 words)
- References (at least 3 peer-reviewed reference; APA format)