A Global Strategic Marketing Plan

Learning Outcomes
On successful completion of this assignment you will be able to:

  1. Critically assess the main approaches to global marketing and evaluate
    the information required to establish and implement effective global
    marketing decisions, policies and strategies;
  2. Critically evaluate the key marketing practices employed by global
    organisations in various contexts;
  3. Synthesise and critically evaluate a marketing plan and the range of
    advanced skills required to design and implement the marketing plan for
    a global organisation;
  4. Assess the global marketing environment and critically evaluate its impact
    on marketing strategy formulation for a given global organisation;
  5. Identify management problems in the area of global marketing, including
    an evaluation of market entry strategies and courses of action within the
    situation-dependent context.

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